Distilled in the same region, north and east of Paris, the distillate is then sent to Cognac, France, where it is blended with spring water and bottled. The wheat used in the creation of Grey Goose vodka is grown in Picardy, France. Grey Goose costs up to four or five times more than most competing vodka brands and did not reach the top 10 in a 2005 taste test of vodka brands published in The New York Times, yet has still seen "explosive sales growth" in a few short years due in large part to its being perceived as a drink of the economic elite-even more so than items like Rolex wristwatches or Mercedes Benz automobiles. Based on extensive research and surveys, Stanley describes Grey Goose as a favorite beverage of Americans he terms "aspirationals" (i.e., "those who wish to act rich", regardless of actual income or wealth, and thus spend large amounts of income on status items). Stanley discusses Grey Goose in his book Stop Acting Rich (2009). The company sold more than 1.5 million cases that year. That year Grey Goose was the best-selling premium brand vodka in the United States. The company was eventually sold by Sidney Frank to Bacardi for a reported US$2.2 billion in 2004. In 1998 Grey Goose was named the best-tasting vodka in the world by the Beverage Testing Institute.
The company also developed its distinctive smoked glass bottle featuring French geese in flight, and delivered its product in wooden crates similar to wine. The water used to produce the vodka came from natural springs in France filtered through Champagne limestone, and made with locally produced French wheat. The company selected France due to the country's culinary history and to differentiate itself from other vodkas produced in Eastern Europe. SFIC partnered with cognac producer François Thibault (a French Maître de Chai, or, Cellar Master) in France in order to transition his skills from cognac to vodka production. The idea for Grey Goose was to develop a luxury vodka for the American marketplace. Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1997. Chances are, your friends will never, ever know, and you get all the cachet for a fraction of the money.Grey Goose was created by Sidney Frank Importing Co (SFIC).
you are basically paying for someone's fat salary." Plus, you know, you could always buy a small bottle of Grey Goose, and refill it on the sly from your handle of Kirkland vodka. Just be aware that, as spirits expert Fred Minnick told Business Insider, "Vodka is purely marketing - there is nothing special about it. If you still feel the need to buy name brand vodka for the snob appeal, well, it's your money. The Kitchn's tasters found the Kirkland French vodka to have a silky (and less watery) mouthfeel than the other vodkas, with a taste that was described as "sweet and bright." At just $19.99 per 1.75 liters, Kirkland's French vodka is also only about a third of the price of non-identical twin Grey Goose - which, by the way, scored fifth (second-to-last) in The Kitchn's rankings. While it is not actually repackaged Grey Goose, it is sourced from the same waters - the Gensac Springs in France's Cognac region (via Vice). Topping the list, however, was Kirkland's French (red label) vodka, perhaps one of Costco's all-time best buys.
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